Activating the banking AI advisor through an AR headset to schedule financial tasks while on an adventurous mountain hike. One of the largest challenges of VR/AR banking design is user interface transition from two-dimensional (2D) to three-dimensional (3D) interactions. Managing the bill payments through smart glasses while waiting for a transfer between flights. We believe that, in the future, this will be a rarely used function because, thanks to open banking connections and global digitalization, the majority of recipients could be easily found since they will already be connected to the user account. ... Fintech. This is where the new-age fintech products have an opportunity to score. We even went one step further and gave three days for users to complete the KYC after making their investment decision. A study on the UX of point of sale (POS) payment services. This case study is second in a series of UX design concepts that shares the future of the financial industry via UXDA visualization. You can find previous UX concepts of future digital banking here. For UXDA, it was a daunting challenge to create a cross-platform design language that makes our VR/AR banking solution available for every channel, but we succeeded. The It is highly important for users to maintain control over their finances, so we provide users with simple but powerful budgeting features to track and manage their expenses. Financial tools aren’t the most exciting products to use—they can feel cold, boring, and corporate. Their money, safe in escrow, would be refunded if the form wasn’t submitted. Mixed reality will be established by two types of devices─holographic and immersive. Today, virtual reality and augmented reality have already become mainstream in the gaming industry. I got tired of seeing things that need to be fixed... so I became a UX Designer. At nearly every step of the investing process, we provided heavily-curated content in the form of tooltips that users could see or skip. UXDA team of UX experts and UI designers created this UX design concept of a mobile-only challenger bank to demonstrate how it might look and work. Fintech UX Case Study. Thanks to AI, those are more than the usual advertising. Multi-step processes were also made apparent by indicating progress with steps remaining, options to skip (when possible), and clearly showing a redirect, as seen below. To reduce operating costs, improve data capture and speed time to market, Hyperion needed to digitise existing products and processes, and accelerate new product delivery. How We Designed the World's Most Awarded Banking App Concept, 2. The investment process in India requires that investors complete a one-time Know Your Customer (KYC) form. Users who didn’t complete the KYC still had to provide their essential information, so it was important to make input easy and fast. Typically people invest in stocks, bonds, or a multitude of other things based on…well, anything! Thence is a product performance UX Design company, dealing with a wide range of industry verticals such as Enterprise Saas, Consumer Internet, Fintech, Edutech etc. Such a virtual bank could prepare personal offers based on a customer's preferences, financial track record and similar customer analytics. We did so by creating a palette that sported bright hues to support the light and playful concept of the application. Although tempting when you want to display all possible information at once, this wouldn't be a great idea as it could cause cognitive overload and frustrate the user. Nice, I have been personally using wealthapp (https://wealthapp.com/ ), it's simple to use but not very happy with the site design though :-). But, true mixed reality potential lies far beyond games; it's a new digital platform that provides a revolutionary user experience. 5 key insurance applications fully automated in 5 months. Every day, millions of people, both offline and online, do not make their desired purchases. DBS is shaping up to be a fintech innovator when it comes to both external customer facing digitisation as well as using tech to provide operational efficiency. Resolve the high dropout rate that occurred before users started making investments. Research ways to improve the investment registration process (more on this later). How we solved user drop-offs: A FinTech mobile app case study. From the get-go, it was important to set a playful tone—colorful sign-up screens convey a distinct personality and small transition animations help increase engagement. This creates a sense of trust in users. One overarching goal was to provide any user—regardless of experience—all of the information necessary to make wise investment decisions. hello@uxstudioteam.com +36 20 516 9779. In this mixed VR/AR banking design concept UX case study, we will not delve into a voluminous description of our financial UX design process. This will enrich consumers' experience with as-seen-in-a-movie opportunities in all the industries, especially after AI and 5G integration. In an exclusive case study we uncover the TOP insights of creating an exceptional UX for a corporate banking product by iGTB that consists of … In any case, it is In this app, the process is reversed. On the dashboard, the user sees a summary of his/her main account, cards connected to the account, an expenses/income bar, upcoming payable bills, favorites to whom to send money, a budget data chart, profile icon and five-section navigation bar. Lean project: Toone. La Sirenita Case Study. With this case study, we encourage you to view your own financial products through the lens of the future. With the app’s contextual tooltips, content was written to be fun yet direct. The potential of VR/AR's power to create an exceptional user experience is still undiscovered, which is why’ UXDA took on the challenge to demonstrate how this kind of future banking would work. This will provide a scrollable accounts list convenient for multiple account owners. Product Design. This way, users could read up on anything they didn’t understand and skip everything else. From there, the app suggests various options (using historical data and machine learning) and users can invest towards that goal with monthly deposits. The first mixed-reality banking concept that includes virtual reality banking, augmented reality banking, tablet, desktop, wearable and mobile banking by UXDA. In the case of the VR/AR experience, the main sections are located around the user, who can rotate them simply by swiping or by turning your head. Both virtual and augmented reality should relate to the experience in the real world. When people move roles or leave the business, hard-won experience and knowledge is lost. If the user opens this section, he/she can ask anything and see recent personalized offers and insights prepared just for them. MAKE THE ESOTERIC APPROACHABLE. Product: NextGen enterprise Platform for accountants. This wasn’t just for clarity and keeping the app light-hearted; it was specifically to make sure users always had a path forward in order to complete a task, or go back, or read more about the feature. Tejas designs impactful digital products and works with major Indian startups, including the world's largest bank and credit card company. although in our case we work more from the concept of emotional design, Over the last decade, Tejas has designed products for the top startup in India and some of the world's largest financial institutes. Alex is a passionate visionary who's capable of solving any challenge to improve the financial industry. A glimpse of the MANTL Console as account opening went from a single product to becoming part of the SaaS platform. It is possible to swipe or tap every element on the screen, just like in the physical world. The user just has to input the card number, name, surname, ID number, phone number or any other recipient's details, and the virtual bank matches it to the database and requests any additional info that might be needed. Case Studies. As a side benefit, visualizations also provide a way for users to learn about those options and make better-informed decisions for investing their money. Mastering Fintech UX – A Design Case Study. In the Indian market, this design shift was risky; Fisdom was one of the first stylized personal finance tools, and other companies have only recently begun focusing on UX. It has voice processing and could serve the customer even without opening a virtual banking app. During the competitive analysis of other apps in the fintech space, it was clear most of them had bland color palettes and uninviting experiences. Those risks paid off; the Fisdom app now has hundreds of thousands of installs (up from 1-5k pre-redesign) and a 4.2-star rating on the Google Play store. The search bar in the payment section is for searching previously made transactions, as well as creating new ones. Users see all the upcoming bills but can switch to their list of favorite recipients list that works as a carousel menu so they can see the latest paid bills, requests and automatic payments. For any blank states (zero-data screens), we provided clear call-to-action buttons so users were sure about the next step. UX Case Study: World's First Mixed Reality VR / AR Banking Design Concept. The user can switch accounts from a card view to a list view just by tapping the switcher in the upper left corner. UX Case Studies. Goal: We partnered with Zignaly to increase their user activation rate. Redington had determined a use-case to create a digital, centrally accessible way to document the investment fund review process for their main client. Viewing favorites payments through an AR headset to quickly split the bill between friends right after you had a wonderful dinner by the seaside. and levels of expertise. This requires deep adaptation of UX/UI design principles and methods for the depth of volumed space. By blending the physical and the virtual world with augmented reality, mixed-reality banking overcomes the limitations of a physical screen, bringing finances closer to the user. This is especially challenging for an investing app, not only because the content needs to be open and easy to understand, but also engaging to promote usage. Those requirements also provide an opportunity to educate within the product in a fun and informative way. From being a relatively early adopter of AI chatbots within its mobile banking app it is now adapting to the era of open banking with an API platform. We might not be able to know exactly what tomorrow holds, but we can do our best to prepare today and become the pioneers of the future. The onboarding wizard provides a clear message: This app is a simple, fun investment app to help you achieve your financial goals. SG New Tech. With the power of Financial UX Design, we can help you turn your business into a loved financial brand that has a strong emotional connection with your clients, resulting in success, demand, and long-term customer loyalty. * To comply with my non-disclosure agreement, I have omitted, modified, and obfuscated confidential information in this case study. We tried to avoid the potential of users getting stuck because they were confused about the next step. When learning anything new, being bombarded with information can be overwhelming, which makes most users leave before they begin. The last section, and the heart of virtual banking, is a banking AI-based advisor. During the research phase, we found that there were a few government-approved APIs that scan for and provide essential personal information. 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